New Balance Opens First U.S. Global Flagship Store in Boston Landing

New Balance has opened its first U.S. global flagship store at Boston Landing, celebrating the brand's 110-year heritage and innovation. The 6,566-sq-ft store features interactive experiences, including a Made.Boston area where visitors can see limited edition shoes being assembled. With a focus on performance and storytelling, the store highlights New Balance’s domestic manufacturing legacy and offers customization bars for designing personalized footwear. It serves as a new standard for retail excellence, engaging consumers with the brand’s history and future.