Celtics and New Balance Open Auerbach Center at Boston Landing

New Balance and the Boston Celtics have opened the Auerbach Center, a state-of-the-art practice facility at Boston Landing. This 70,000-square-foot facility includes cutting-edge strength, conditioning, recovery, and sports science technologies aimed at optimizing player performance. The center features two NBA-standard courts, advanced medical and recovery equipment, and a variety of amenities to support both the team and the community. It honors the legacy of legendary Celtics coach Red Auerbach and reinforces the partnership between the Celtics and New Balance.